Looking at BlackBerry world news, I stumbled upon an interesting fact. The sponsor list strangely had something missing. This is an impressive list of sponsors, but once you drill down into the list, what is missing…
Where are all the MDM providers? It seems that the only companies on this list that are MDM providers are Boxtone and Vox Mobile. Those two companies are more BlackBerry centric then the others. Now some companies have an MDM solution, like SAP, but they are hardly there for the MDM part of the business. This leads me to one conclusion.
Either RIM told Mobile Iron, Airwatch, Zenprise and Tangoe MDM to stay away or those companies decided that they did not need to be seen at BlackBerry live. Each of these scenario’s provides insight into what is going on in the battle for MDM. The Gardner report on MDM is due soon, and we are going to see what has happen since last year’s report put Airwatch and MobileIron on top of the pile.



